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Screenprinting

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ALIVE series

Screen-print on Fabric​

 

This series explores and promotes gender euphoria. The lyrics came from a moment I first acknowledged I was experiencing gender euphoria while being with friends and listening to music.

 

The clothes are reclaimed from childhood before coming out. They have negative emotions attached to them. I acknowledged these emotions and repurposed the pieces with the intent of a new, positive outlook on identity. This was a physical way to reclaim my past and experience a level of bodily autonomy that was not afforded to me growing up. 

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Series Preview

DON'T LOOK AT ME  series

Screen-print on fabric

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Are you tired of being perceivedThe DON'T LOOK AT ME collection features glow text with revealing glow-in-the-dark eyes. This series of reclaimed, purple tone clothing is the first in a line of everyday Halloween wearables.

Dont Look Original Vector

Zine branding

Camp logo Display Sheet
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Zine Kit Contents

Adventure Camp for Little Monsters Zine

Screen-print on paper, Hand Bound Book

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Welcome campers! This summer you're destined to have fun and make new friends at the Adventure Camp for Little Monsters. In your envelope you'll find  your camper composition book, a double-sided camper card, and a pencil. Now go make some memories!

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These brand guidelines are an extension of my ongoing "Monster Camp" project. This zine kit is an exploration in camp merchandise. The interactive kit encourages the viewer to create their own camper character. Readers can learn about other campers and invent their own with this kit. 

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Logo Process
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Social Media

Social posts for Curiosity Advertising

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While working at Curiosity Advertising, I designed multiple posts for promotional purposes. This included photography, videography, motion graphic design, and illustration.

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Women's Equality Day promo
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Native

Native Deodorant 

Photoshop, Illustrator

Digital

 

Social media campaign for Native. I was given the requirement of creating an image showing an armpit, which would later serve as a text box. After some sketches and color palette choices, final vectors were created. 

Busch's Beans

March Madness Spot

After Effects, Illustrator

12 seconds, looping

 

A spot highlighting Bush's Beans Bean snacks flavors done in the stile of an ESPN bumper. The color palette and icon representing each flavor was used to brainstorm animations and transitions. I focused on layering and masking compositions to draw the eye in this fast paced animation.

 

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© 2023 Matthew Roe

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